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What is Digital Marketing?
Digital marketing, also called online marketing, refers to all marketing actions that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with existing and prospective customers.
Why is Digital Marketing Important?
Digital marketing allows you to reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Also, it's often more cost-effective than traditional advertising and enables you to measure success on a daily basis and pivot as you see fit.
Types of Digital Marketing:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing (SMM)
- Pay Per Click (PPC)
- Affiliate Marketing
- Email Marketing
- Inbound Marketing
- Search Engine Marketing (SEM)
- Instant Messaging Marketing
Does Digital Marketing Work for all Businesses?
Digital marketing can work for any business in any industry. Regardless of what your business sells, digital marketing still involves building out buyer personas to identify your audience's needs and creating valuable online content. However, that's not to say all businesses should execute a digital marketing strategy in the same way. Digital marketing company in Canada like I Can Infotech can help with digital marketing strategies that can market your business effectively.
B2B Digital Marketing
If your company is business-to-business (B2B), your digital marketing actions are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and help digital channels.
Beyond your website, you'll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is paying their time online.
B2C Digital Marketing
If your company is business-to-consumer (B2C), depending on the price point of your products, it's likely that the goal of your digital marketing efforts is to attract individuals to your website and have them become customers without ever needing to talk to a salesperson.
For that reason, you're probably less likely to focus on ‘leads' in their traditional sense, and more likely to concentrate on building an accelerated buyer's journey, from the moment someone lands on your website, to the moment that they complete a purchase. This will usually mean the product features in your content are higher up in the marketing funnel than they might for a B2B business, and you might need to use stronger calls-to-action (CTAs). Are you afraid that your site has quality or thin content? Contact I Can Infotech which offers the best digital marketing services Canada.
For B2C companies, channels like Instagram and Pinterest can often be more useful than business-focused platforms like LinkedIn.
Digital Marketing Challenges
Digital marketing poses special challenges for its purveyors. Digital channels increase rapidly, and digital marketers have to keep up with how these channels work, how they're used by receivers, and how to use these channels to effectively market their products or services.
It's evolving more challenging to capture receivers' attention because receivers are increasingly inundated with competing ads. Digital marketers also find it challenging to analyze the data they capture and then exploit this information in new marketing efforts.
The challenge of capturing and using data effectively highlights that digital marketing requires an approach to marketing based on a deep understanding of customers. For example, it may require a company to explore new forms of consumer behavior, such as using website heatmaps to learn better about the consumer journey.
How Can I Become a Digital Marketer?
Digital marketers need strong writing skills along with social media skills. A bachelor's degree is required for most digital marketing positions, in a business field such as marketing, or a related field such as communications. You may also want to take courses or boot camps, especially in digital marketing. In addition, completing an internship while in school can be helpful. A master’s degree in digital marketing may be useful but is not essential to get into the digital marketing field.
Conclusion
Hopefully, now you know what digital marketing is, why it is important, and the challenges of digital marketing. If you have any doubts or concerns about it, you can contact I Can Infotech, a custom software development company in Canada.